A Digital Strategy For Growth

We are a boutique digital marketing agency. This means you get our best people focused on your success.

15 Years Experience
Best Of The Best Digital Marketing Experts
Integral Media Operating Since 2016
Strategic Partners With Our Clients

WHY CHOOSE

Integral Media

What’s in our secret sauce

Integral Media was formed by our Managing Director Alex Morrison in 2016 with a goal of partnering and working strategically with our clients. Over the past 8 years we have constantly developed and improved. Our digital strategy team is built around the best of the best, with a core group of senior technical leads who each have nearly 15 years experience in their field.

But enough about us, we want to know more about you. A comprehensive digital strategy will take into consideration the DNA of who you are as a business, where you’ve come from and where you want to go in the next 2 to 5 years. So let’s dig in..

Hear Why Our Clients Give Us 5 Stars

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DIGGING IN

Deep Dive Into Your Business

4 Where are your customers?Alex2024-07-16T12:15:39+10:00

4 Where are your customers?

You started your company, got everything ready and then… Now we need the fuel for the engine you’ve created. We need to get those enquiries to help us motor along.

Depending on the stage of your business you may want to know where they’ve come from in the past, where they are coming from today and where they will come from tomorrow. So you are thinking a comprehensive digital strategy but how does that fit into the rest of your marketing mix.

We need to understand all of your marketing plan now and how this will change in the future. That way we can align your digital strategy to fit in with this. When all of your efforts are pushing in the same direction we are going to be running an efficient marketing machine.

3 Who are your customers?Alex2024-07-16T12:15:46+10:00

3 Who are your customers?

As previously mentioned, we’re looking at your digital strategy through a long-term lens. Therefore, it’s vital we establish precise targeting to ensure the right audience finds their way to your door. Can you portray your ideal customer? So far, we’ve determined that we want to understand who you are, how you serve your clients, and importantly, who you envisage your future customers to be, but who are they at this very moment?

Understanding your target audience is crucial. While we can increase your online sales and generate more website visits, we need to ensure that the inquiries you receive are a good fit for your business. It’s all about efficiency. Experienced business owners understand that time is more valuable than money. Therefore, attracting the right customers leads to more time, more revenue and faster sustainable business growth.

2 Your products & servicesAlex2024-07-16T12:15:51+10:00

2 Your products & services

Telling your customers what you do is informative, but explaining why they need your specific services is what will truly engage them. With a clear understanding of your purpose and an effective consulting plan, we can create a successful digital strategy that will help you reach your business goals.

When considering your product or service, we encourage you to reflect on the following questions:

What product or service are you offering?
Is this the product or service you aspire to sell?
What is the most profitable item you sell?
How do you envision this changing?

Effective digital strategies require a long-term approach and ensuring that you can answer these questions will significantly enhance your results.

1 Who are you?Alex2024-07-16T12:15:58+10:00

1 Who are you?

If you haven’t done this in a while, or are yet to, we want you to think about why did you start your business? If you are working for a company you may want to think about what your company’s purpose is. The goal here is to identify what is unique to your business that we can communicate to your prospective clients. If we position your digital strategy around this we will connect with your customers at an emotional level and help drive a much more effective result.

When your purpose is clear your business becomes so much more than making money. This will help you win new customers and attract the best and brightest staff to help you grow. It will also help to keep your business heading in the right direction and help inform us to make sure we make the best decisions in what keywords you need to be visible for to drive the right type of customers for you.

Where to from here?

We now know who you are, how you benefit your customers, who the right customer is for you and how we’ll find them. Great! We’re now set to jump into a highly effective and targeted digital strategy. What you need to consider now is where do you see your business in 5 years?

Understanding this will ensure your strategy aligns with your business today and tomorrow. We will continually revise this to make sure we’re on track and driving in the right direction. After all we’re in this for the long haul. We’re not interested in winning you as a customer for the next 6 months, we want to win you as a customer for the next 5 to 10 years. Our clients are part of our family and our agency grows with you.

So what is the best digital strategy for you?

We create digital strategies that are more than just buzzwords – they’re actionable plans. We identify the right channels, tactics, and content formats to reach your audience effectively. We prioritise initiatives that deliver measurable ROI, from website optimisation to paid advertising campaigns, content marketing, and social media engagement.

Digital Strategy

The Integral Media Way

Now that we have a firm grasp of your business we go away and start our market research.

Our team brings a blend of strategic thinking and technical know-how. We stay ahead of the latest trends and technologies, ensuring your strategy is always cutting-edge. We’ve helped countless businesses navigate the digital realm, achieving increased visibility, engagement, and conversions. Partner with us and gain a clear, data-driven path to online success.

What return can you expect

Before commencing any campaign our research will give you a realistic idea of the expected return on investment. We do this to make sure it makes sense to run a campaign for you so you have all the information to make an educated decision.

Picking the best strategy for you

By the end of our meeting together you will have a much better idea of exactly how to target a digital campaign to make sure it works for your business. We will take into consideration where your business is today and what you want to achieve over the next few years. We then take this information and distill it into the best action plan to help you achieve your business objectives.

So at this point you’ll know:

Who you are as a business
How the digital landscape works
What return on investment you can expect
How much you will need to invest

If all of these align we would love to partner with you. We love seeing our customers grow as Integral Media grows with them.

See why we consider our customers part of our family and set a time to talk to us today to help you realise your businesses potential tomorrow.

Integral Media

5.0

Based on 20 reviews

We've been very happy with Integral Media since working with them in 2019. Our web results in 2023 are more than 20% higher compared to equivalent periods prior to working with Integral, where we were working with another generic SEO company. The standouts for Integral Media are competency, values, a sense of urgency and high standards.

Wayne Zhou

You will not find a more professional company! Alex, Dane and the team at Integral are knowledgeable, friendly, efficient and a pleasure to work with. Would absolutely recommend to anyone!

Leonie Gurr (Surepak)

Friendly, great communication and brilliant at what they do!Working with Integral has boosted our search rankings tenfold and they've only just begun to work their magic. We couldn't be happier with the work they've done for us. I highly recommend engaging Integral Media. Thanks Alex and Co!

Aliya Cook

Very honest, easygoing and transparent. Low costs and helpful. Would recommend.

Anna Yamanaka

I have worked closely with the team at Integral Media over the last 12 months, and have been super impressed with their professionalism and obsession with providing great service and solutions for their clients.This team gets results!

David Webster

When I first met with Alex, I didn't think there'd be much of a market left for my business. I was unsure if people were still interested in buying models/wooden ships/spaceships etc., whether competition was too high, or whether the industry was simply not growing.However, Integral Media proved otherwise and showed that all I needed was better online presence for my customers to come to me. Integral Media mapped out a clear plan that had my website ranking on page one within a few months! Since then, Models and Hobbies 4U has not stopped.Our online orders have grown so much and we're busily fulfilling orders, day in and day out, as my Facebook Page will testify . Alex and the team have been super helpful and I could not recommend their services enough. Thanks Integral Media! .... Let's continue to grow rapidly together !!!

chris hale

Awesome company. Highly recommend their work. I've been partnering with Alex for 5 years now and have the highest respect for the team at Integral Media. After 18 years working in Digital Marketing its refreshing to meet a company that delivers. They are the real deal.

Kym Wallis

I have found their service exceptional. Their approach to the whole travel experience is innovating and look forward to using AirRentalz services in the future.

AirRentalz AirRentalz

Great blogsJay ManganoDevrite Homes of Distinction

Jay Mangano

I use Integral Media to supply blog posts for my website. They arrange excellent well written articles to keep my website relevant. This is something I don't get the time for myself. We specialise in energy assessments for residential and commercial buildings.

GREENHIVE eco

Exclusive Steel Homes Pty Ltd have been extremely happy with the results Integral Media have provided to us. Highly recommend.

Exclusive Steel Homes

Thanks to the team for their assistance with our latest blog post for Atelier Wealth - much appreciated!

Aaron Christie-David

Alex and the team at IM have been a pleasure to deal with. Nothing is ever too much trouble and they provide a high quality service at a very competitive price. The website they put together for us is fantastic and is very easy for us to update ourselves which was important for us. Would highly recommend them.

Kate Morrison

It has been an absolute pleasure working with Alex and Integral Media. They take the time to get to know you and the organisation and really make you feel valued. Plus - they're fantastic at what they do! Thanks team!

Louisa Macleod

The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out. They provide me with such peace of mind that not only are my clients needs taken care of, but they are always there to answer any of my calls/countless questions and lack of technical know how. Can't recommend them enough, they make my life sooooo much easier. Thank you!!!!!!!!

Vanessa Thomas

Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.

Travis Theodore

We've just started using Integral Media's services for our family owned Locksmith business.Alex has been an absolute superstar to date, so much knowledge and incredibly prompt and generous with his time.He has helped build our new website and is now helping us with all our back stage SEO.Awesome job guys!!

Cassandra Linnell