Search Engine Optimisation in the real estate industry is an online marketing tactic used to attract users interested in your business to your real estate website.

Using real estate SEO strategies and writing content (such as real estate blog posts) using relevant keywords on your website, works to ensure your website appears high in search engine results and online directories resulting in more traffic to your real estate services.

Improving your search engine ranking through technical SEO increases the amount of unpaid traffic to your website, attracting potential customers to your real estate agency.

At Integral Media we understand the real estate niche, and perform extensive keyword research to use the best SEO strategies that will get you to the top of search engine result pages. We use google analytics and other services.

The cost of real estate SEO and agents services varies, depending on a series of factors including;

• The size and scope of your company
• The level on competition in your local area
• The types of real estate marketing you require
• The type of SEO campaign you wish to have

Saying that, real estate SEO services usually range between $500-$3000 per month. By working with a reputable agency like Integral Media, rest assured you are receiving quality marketing services for a fair price.

It can take months to see results from SEO services for real estate companies. At Integral Media, we value organic lead generation, achieved through effective on page SEO, not just paid advertising.

Generating organic traffic helps build long-term results for your real estate agent business, creating the most profitable forms of traffic.

SEO is an essential tool for any real estate business listings, however it’s important to note that SEO is an ongoing process.

Even after establishing a good ranking, you need to continue utilising SEO marketing to maintain that ranking and stay in the search engine results page. If you’re not regularly updating your content (e.g., with a real estate blog), it can decline your ranking factor. Also, Google is frequently updating its search engine algorithms, and new competitors can emerge at any time.

With Integral Media by your side, you can be sure that your website will be constantly updated with fresh, quality content, aligned with the current SEO trends and algorithms.

If you’re a real estate agent looking to optimise your website for search consoles, here are some real estate SEO tips to keep in mind;

• Have a good website. Ensure your website is up to date, running smoothly and easy to navigate. If your website is tough to understand you can lose a potential client.
  • Make sure your landing page (the first page people will see on your website) is clear, visually appealing and easy to navigate. A poor landing page will result in a higher bounce back rate and less potential clients (where people click on and immediately exit your website)
  • You should also make sure your website works well with mobile devices. Having a web page that doesn’t work on mobile devices, will also increase your bounce back rate.
• Research real estate keywords that are relevant to your company.
  • Using keywords that are too general (e.g Real estate or house purchasing) will not be as effective in funnelling potential clients to your website.
• Consider using SEO real estate keywords that have a good search volume.
  • Using long-tail keywords are more specific and not as common than shorter keywords, and are likely to be used by your target audience who are close to making a booking (e.g., “real estate agent near me” or “ real estate agent that has rentals”)

It’s important to understand the keywords your potential customer is searching for, to ensure you are using the best SEO strategy to get your website on their search engines.

Integral media is a leading real estate SEO company for a reason.

As a certified Google partner and real estate SEO experts, we are a reliable, trusted company with real estate expertise, who value local SEO and long term partnership and growth. Rest assured your real estate company’s important online presence will be in safe hands here at Integral Media.

We deliver quality digital marketing and SEO success by;

• Creating content designed to build real estate websites and social media profiles
• Improving your placement on search engine results pages
• Ensuring your agents gain valuable traffic
• Organically build your client profile

We look forward to working with you and your real estate company to consistently grow and improve your real estate website and increase your number of potential clients. Get in touch with us today.

Over a period of one year, we improved the number of optimised landing pages our client has. Filling gaps between Search User Habits and Quality Content in their niche. Part of the final optimisation is to make sure that Googlebot understands the content. This kind of SEO is very well suited for most types of small business in with their individual industries.

We can say this project was a success with now over 70k of traffic per month.

Main people involved in this campaign.

• Writer
• SEO expert
• Business Owner

At Integral Media, we pride ourselves on our partnerships with our clients, building professional relationships and delivering the best SEO services to you.

Contact us and get in touch with our SEO experts at Integral Media today.