SEO Melbourne Strategy & Design

With A Systematic
Approach

If you haven’t done this in a while, or are yet to, we want you to think about why did you start your business? If you are working for a company you may want to think about what your company’s purpose is. The goal here is to identify what is unique to your business that we can communicate to your prospective clients. If we position your SEO campaign around this we will connect with your customers at an emotional level and help drive a much more effective result.

When your purpose is clear your business becomes so much more than making money. This will help you win new customers and attract the best and brightest staff to help you grow. It will also help to keep your business heading in the right direction and help inform us to make sure we make the best decisions in what keywords you need to be visible for to drive the right type of customers for you.

Google and the search engines are all about value. Telling your customers what you do will inform them, telling them why they need you for what you do will engage them. SEO will drive traffic to your website. You then need to engage that traffic to generate customers. Now that you know your purpose and are communicating why you are the right choice we are on the way to a hugely successful campaign.

Whilst we are thinking product / service we’d like you to take the time to think ask yourself a few questions;

• What product or service are you selling?
• Is this the product or service you want to sell?
• What is the most profitable thing you sell?
• How do you see this changing in the future?

SEO is a long term strategy and you want to make sure you can answer these questions before you start a campaign to get the best results.

As we said previously we’re thinking long term with SEO so this means we need to set up your targeting to make sure we’re getting the right people knocking on your door. Can you describe your ideal customer? So far we’ve identified that we want to know who you are, know how you benefit your customers and finally we want to know who you want your customers to be, not who they are.

This is important because we know we can get your phone ringing and your website making sales but you need to make sure it’s the right type of enquiry for your business. It’s all about efficiency. Experienced business owners know that time is more important than money and getting the right customers means more time, more money and faster, more sustainable business growth.

You started your company, got everything ready and then… Now we need the fuel for the engine you’ve created. We need to get those enquiries to help us motor along.

Depending on the stage of your business you may want to know where they’ve come from in the past, where they are coming from today and where they will come from tomorrow. So you are thinking SEO and the charismatic allure of Google but how does that fit into the rest of your marketing mix.

We need to understand all of your marketing plan now and how this will change in the future. That way we can align your SEO strategy to fit in with this. When all of your efforts are pushing in the same direction we are going to be running an efficient marketing machine.