How Our SEO Agency
improved Organic Traffic by 258.79%
ACE Audiology is an Australian-based company that offers hearing solutions for
individuals with hearing difficulties
- Client: ACE Audiology
- Industry: Hearing Aids Services
- Campaign duration: February 2021 – ongoing campaign
DIGGING IN
Client Company Background
ACE Audiology is an Australian-based company that offers hearing solutions for individuals with hearing difficulties. The company was founded by Audiologist, Yazdaneh Galt, who has more than 13 years of experience in the industry. She has a Bachelor in Psychology from Queensland University of Technology, a Masters degree in Clinical Audiology from Macquarie University and she is one of only a few Australian Audiologists to obtain the highest professional qualification, a Doctorate from Arizona School of Health Science. Her focus is on hearing assessment, counselling and hearing aid dispensing. Her numerous awards include a “Going the Extra Mile”, an “Excellence in Clinical Audiology” and a much-coveted “Outstanding Practitioner of the Year” award received in 2010.
The company’s primary mission is to help individuals with hearing loss achieve the best possible outcomes through advanced hearing technology, personalised care, and exceptional service. ACE Audiology offers a range of services, including hearing assessments, hearing aids, tinnitus management, musician earplugs, and custom earplugs. The company provides hearing solutions for all ages, from newborns to seniors, and offers a comprehensive aftercare program to ensure ongoing support for their clients.
The company prides itself on its commitment to providing the highest level of professional care and personalised service to its clients. With a team of experienced and qualified audiologists, ACE Audiology ensures that each client receives a tailored solution that meets their specific needs and lifestyle.
Business Challenges
- Lack of online visibility
- Not enough relevant content to target national keywords
and local brand awareness
Target Keywords
- Hearing aids
- Hearing test
OUR
To address these challenges, we initiated a comprehensive SEO campaign, which included the following.
- Website audit
- Technical optimisation
- Improve website structure
- Increase local business awareness
- Cover important, relevant topics within their target
- audience
- Off page SEO
- Ongoing monitoring and optimisation of the campaign
The Result of our SEO Campaign
Between February 2021 and March 2023, the number of organic keywords in the top 100 rankings for this website has increased from 535 to 2064, indicating a significant improvement in search engine visibility and potential for increased traffic.
As a result, ACE Audiology’s organic traffic has increased by 285.79% or 1,311 visitors per month on their website. Additionally, the increase in traffic value has been impressive, going from $57 to $1,812 on the current date(that is 3078.95% since we started our SEO campaign!), reflecting a significant growth in their business.
Furthermore, the website conversion rate had increased significantly as well, with a 9 times higher conversion rate compared to when the SEO campaign was first initiated. This indicates that the website is not only receiving more traffic but also that the traffic is more engaged and likely to take action on the website.
Organic Traffic
Organic traffic increased by 285.79%
Organic Keywords
Organic Keywords increased up to 2,064
Conversion Rate
The CTR rate is at least 9 times higher
Traffic Value
Traffic Value has increased by approximately 3,078.95%
What return can you expect
Before commencing any campaign our research will give you a realistic idea of the expected return on investment. We do this to make sure it makes sense to run a campaign for you so you have all the information to make an educated decision on whether SEO is right for you.
Picking the best strategy for you
By the end of our meeting together you will have a much better idea of exactly how to target an SEO campaign to make sure it works for your business. We will take into consideration where your business is today and what you want to achieve over the next few years. We then take this information and distill it into the best strategy to help you achieve your business objectives.
So at this point you’ll know:
- Who you are as a business
- How SEO works
- What return on investment you can expect
- How much you will need to invest
If all of these align we would love to partner with you. We love seeing our customers grow as Integral Media grows with them.
See why we consider our customers part of our family and set a time to talk to us today to help you realise your businesses potential tomorrow.
