Transforming Online Presence With Integral Media’s SEO Strategy

In May 2023, Xtend Outdoors, Australia’s leading specialist in annexes and outdoor living solutions, partnered with Integral Media to enhance its digital presence. Our innovative SEO strategy focuses on technical optimisation, content enhancement, and user experience, moving beyond traditional SEO tactics.
This case study delves into Xtend Outdoors’ SEO journey, guided by Integral Media, resulting in substantial growth in organic traffic, keyword rankings, and organic traffic value.

Client

Xtend Outdoors

Industry

Outdoor Living Solutions

Campaign Duration

May 2023 – Present

About the Client

Xtend Outdoors is Australia’s leading specialist in annexes and outdoor living solutions. This Australian-owned and operated company is based on the Sunshine Coast in Queensland. The company was founded in 2004 by a young industry leader who learned the art of making annexes as a teenager alongside his father, a local canvas manufacturer.
Xtend Outdoors has grown to become the leading manufacturer of RV annexes in Australia. The company focuses on delivering innovative, premium, custom-made products at affordable prices to the Australian market.

Their Business Challenges

Low Online Visibility: Xtend Outdoors faced challenges in reaching their target audience due to insufficient online visibility.
Limited Organic Traffic: The company struggled with low organic traffic, which impacted its ability to attract potential customers.
Content Optimisation Needs: There was a need to optimise the existing content to target relevant keywords better and improve search engine rankings.

Long-Term SEO Results

Significant Increase in Monthly Organic Traffic
Higher Organic Traffic Value
Greater Number of Indexed Pages
Improved Keyword Rankings

OUR

SEO Approach

To address these challenges, we initiated a comprehensive SEO campaign, which included the following.

Website audit
Technical optimisation
Improve website structure
Increase local business awareness
Cover important, relevant topics within their target audience
Off page SEO
Ongoing monitoring and optimisation of the campaign

The Results of Our SEO Campaign

Organic Traffic

Growth in Organic Traffic: Monthly organic traffic increased from 4,564 visits in May 2023 to 7,751 visits in June 2024, reflecting a significant rise in website visitors.

Organic Keywords Ranking

Improvement in High-Ranking Keywords:

Keywords ranking in positions 1-3 increased from 218 to 442.
Keywords ranking in positions 4-10 increased from 441 to 813.
Keywords ranking in positions 11-20 increased from 594 to 832.

Organic Pages

Expansion of Indexed Pages: The number of indexed organic pages rose from 490 in May 2023 to 730 in June 2024, indicating an increase in the website’s content footprint.

Organic Traffic Value

Increase in Traffic Value: The value of organic traffic grew from $1,571 in May 2023 to $1,971 in June 2024, demonstrating the effectiveness of our SEO efforts in attracting high-quality traffic.

Client Testimonial

“We at Xtend Outdoors couldn’t be more pleased with the results delivered by Integral Media. Their SEO expertise significantly boosted our website traffic, improved our Google rankings, and contributed to a noticeable increase in sales. Their team is professional, knowledgeable, and truly committed to driving success for their clients. Thanks to Integral Media, our online presence has never been stronger.” – Xtend Outdoors

Our Integral SEO Approach

Integral Media implemented a comprehensive SEO strategy tailored to Xtend Outdoors’ specific needs. Our approach included:

Website Audit: Conducted a thorough audit to identify technical issues and areas for improvement.
Technical SEO:
- Conducted a full website audit using tools like Screaming Frog and Google Search Console to identify and fix technical issues.
- Improved website speed through image optimisation, browser caching, and reduced server response times.
- Enhanced mobile responsiveness to ensure a seamless user experience across all devices.
Content Strategy:
- Performed in-depth keyword research using tools like Ahrefs, Surfer SEO, and more to identify high-performing keywords.
- Created new, high-quality content targeting specific keywords and addressing the informational needs of the target audience.
- Optimised existing content by updating keywords, improving readability, and adding relevant internal links.
On-Page SEO:
- Improved meta titles and descriptions to enhance click-through rates from search engine results pages.
- Used structured data markup to provide search engines with more information about the content on the website.
- Optimised images with descriptive alt tags to improve accessibility and on-page SEO.
Off-Page SEO:
- Engaged in local SEO practices to boost local search visibility, including optimising Google Business Profile listings and acquiring local citations.

Integral Media

5.0

Based on 20 reviews

We've been very happy with Integral Media since working with them in 2019. Our web results in 2023 are more than 20% higher compared to equivalent periods prior to working with Integral, where we were working with another generic SEO company. The standouts for Integral Media are competency, values, a sense of urgency and high standards.

Wayne Zhou

You will not find a more professional company! Alex, Dane and the team at Integral are knowledgeable, friendly, efficient and a pleasure to work with. Would absolutely recommend to anyone!

Leonie Gurr (Surepak)

Friendly, great communication and brilliant at what they do!Working with Integral has boosted our search rankings tenfold and they've only just begun to work their magic. We couldn't be happier with the work they've done for us. I highly recommend engaging Integral Media. Thanks Alex and Co!

Aliya Cook

Very honest, easygoing and transparent. Low costs and helpful. Would recommend.

Anna Yamanaka

I have worked closely with the team at Integral Media over the last 12 months, and have been super impressed with their professionalism and obsession with providing great service and solutions for their clients.This team gets results!

David Webster

When I first met with Alex, I didn't think there'd be much of a market left for my business. I was unsure if people were still interested in buying models/wooden ships/spaceships etc., whether competition was too high, or whether the industry was simply not growing.However, Integral Media proved otherwise and showed that all I needed was better online presence for my customers to come to me. Integral Media mapped out a clear plan that had my website ranking on page one within a few months! Since then, Models and Hobbies 4U has not stopped.Our online orders have grown so much and we're busily fulfilling orders, day in and day out, as my Facebook Page will testify . Alex and the team have been super helpful and I could not recommend their services enough. Thanks Integral Media! .... Let's continue to grow rapidly together !!!

chris hale

Awesome company. Highly recommend their work. I've been partnering with Alex for 5 years now and have the highest respect for the team at Integral Media. After 18 years working in Digital Marketing its refreshing to meet a company that delivers. They are the real deal.

Kym Wallis

I have found their service exceptional. Their approach to the whole travel experience is innovating and look forward to using AirRentalz services in the future.

AirRentalz AirRentalz

Great blogsJay ManganoDevrite Homes of Distinction

Jay Mangano

I use Integral Media to supply blog posts for my website. They arrange excellent well written articles to keep my website relevant. This is something I don't get the time for myself. We specialise in energy assessments for residential and commercial buildings.

GREENHIVE eco

Exclusive Steel Homes Pty Ltd have been extremely happy with the results Integral Media have provided to us. Highly recommend.

Exclusive Steel Homes

Thanks to the team for their assistance with our latest blog post for Atelier Wealth - much appreciated!

Aaron Christie-David

Alex and the team at IM have been a pleasure to deal with. Nothing is ever too much trouble and they provide a high quality service at a very competitive price. The website they put together for us is fantastic and is very easy for us to update ourselves which was important for us. Would highly recommend them.

Kate Morrison

It has been an absolute pleasure working with Alex and Integral Media. They take the time to get to know you and the organisation and really make you feel valued. Plus - they're fantastic at what they do! Thanks team!

Louisa Macleod

The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out. They provide me with such peace of mind that not only are my clients needs taken care of, but they are always there to answer any of my calls/countless questions and lack of technical know how. Can't recommend them enough, they make my life sooooo much easier. Thank you!!!!!!!!

Vanessa Thomas

Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.

Travis Theodore

We've just started using Integral Media's services for our family owned Locksmith business.Alex has been an absolute superstar to date, so much knowledge and incredibly prompt and generous with his time.He has helped build our new website and is now helping us with all our back stage SEO.Awesome job guys!!

Cassandra Linnell